advocacy

The four phases of Linux acceptance: an approach to open source advocacy

This article was first published in July 1998 on my website.

The rapid growth of Linux, which has come out of nowhere to become the fastest growing non-Microsoft operating system, has taken many by surprise:

  • Journalists, who are supposed to keep their eye on the industry, have to cope with an OS that lacks a PR firm, yet boasts an army of articulate and zealous advocates who will eagerly pounce on a writer's ignorance.
  • Software vendors looking for markets to sell to, have no idea whether Linux is as good a market as some say, or as bad as others claim.

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